Hi Friends! How have you all been? Is it really summer already (next week)? Where has the time gone? Well, first off, if you noticed that I’ve been MIA lately, I’m SO sorry to keep you waiting for my next post! But let me fill you in on what’s been going on in my world.
For those of you who don’t already know, creating content for Tasty Southern Chic is only a small part of my full time job. Together with my hubba-wubba we own Maria Murphy Creative, a creative agency based out of Chattanooga, TN. Out of the many services we offer, “content creation” is only one of them. This past April marked our 1 year anniversary (YAY) and I wanted to give our brand a much needed face lift. We also started to baby step our way into social marketing by finally creating a business Instagram account. To do all of this I had to take some time off from blogging to really focus on that launch. Thankfully it all paid off and the new site and Instagram were live by the end of April and ready for the world to see! 🙂
After that, I have to admit, taking a little break from blogging and Instagram made it easy to see how I had started to fall into a pattern with my posting. I found myself looking at other bloggers and influencers more and more and creating original content less and less. I feel like most of us “influencers” fall into the same generic category, that frankly I’m sure people are already tired of seeing (I know I am). Instead of breaking away to be unique and authentic, we seem to be doing the exact same thing every other influencer is doing! Why? Because certain posting formulas, Insta-story feed pushes or comment pods will increase your following? Who cares???? I don’t know about anyone else, but for me, that’s really not worth ultimately sacrificing my voice and diluting my brand. When did blogging become about “hey look what I got in the mail for free today” or “Look at me in my fancy expensive outfit that I’m honestly only ever going to wear to take this picture and post on my Instagram”? I don’t want people to feel jealous when they look at my posts, I want them to feel inspired, or to learn something, or even be able to relate to something. Moving forward that is priority number one for me! Ok… I’m starting to rant.. I better stop. But maybe you can see a little glimpse of my frustration and maybe understand why I needed a break.
Conveniently enough, Josh and I had already planned on taking a few weeks off to travel to Europe in May, so it was PERFECT timing for me to completely disconnect and get re-inspired! Check out my next post for a little sneak peak of that trip and what’s to come for me and Tasty Southern Chic!!